Posted On Sep 25, 2022,

On this episode of The Jason Cavness Experience, I talk to Gil (Gilad) Bar Lev - CEO/Founder HomeRoots.

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We talk about the following and other items

His company HomeRoots

The connection between Furniture, Tech and eCommerce

3 Things you need to shake up an industry

How does the furniture industry work

Gil’s Bio

Gil Bar-Lev founded HomeRoots combining his passion for furniture, eCommerce, and technology to disrupt the way selling and buying furniture is done with a novel wholesale platform. HomeRoots leverages “community buying power” by uniting sellers of furniture, lighting and home décor and retailers and licensed trade in one place, making the B2B shopping experience in this vertical as easy as the B2C shopping experience. They help sellers and buyers increase profit margin and reduce overhead.

Gil began his career as a software developer and moved quickly into senior leadership for the startup he worked for in the early 2000s. Recognized as a technology innovator, he was invited by multiple software development groups and corporations around Europe to train CTO’s and IT managers for best practices on web development.

He moved to New Jersey in late 2002 and led a major financial project for Toys-R-Us, networking their physical stores around the globe with their headquarters. Witnessing the development of online commerce in real time, Gil was tasked by Toys-R-Us to strategize and lead their technical integration with Amazon.com.

Since his departure from Toys-R-Us, Gil launched other online businesses and consulted with various companies in the wholesale, retail, eCommerce, and logistics verticals. Gil has BSc in Computer Science from HIT Israel, and MBA in Marketing & Finance from Rutgers University News Jersey. He lives with his wife Dafna, 3 children and their dog in New Jersey.

Gil’s Social Media

Gil’s LinkedIn: https://www.linkedin.com/in/gilbar-lev/

HomeRoots website: https://www.homeroots.co/

HomeRoots Instagram: https://www.instagram.com/byhomeroots/

HomeRoots Twitter: https://twitter.com/homeroots_co

Gil’s Advice

I will just say to someone that wants to start a new business, just a piece of advice. I'll say that it's not going to be easy. It's actually one of the most difficult things that a person can do emotionally as well as even financial. There is a burden there. You can't pay yourself market value tbecause the money needs to go to the company. You're the one who's paying the company and now the company pays you at the beginning. But when you get to the point where you feel like the company now drives you forward that the company is now leading you when you are not leading the company, that's where that's your sign that something good is happening.

Now you feel like there's a momentum, the company drives you there is demand there is there's suppliers, people are asking for your services, people are asking about your company, there's traction. Now it's just about moving on to the next stage where it's okay, now let me start thinking about my priorities.

What do I need to handle first? Am I spending my time on the right things versus not? So then comes the second one, but first, you just want the company to drive you forward? For the listeners, which are yet to launch a company, maybe that sounds a little bit weird at first. But once you get to that point, you understand and I think that's a good sign. Just something out there for the listeners to think about.

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Original Article : Gil (Gilad) Bar Lev, CEO/Founder HomeRoots